Needs, fears and aspirations
• Advertisers play on these feeling to get you to buy their product.
• Example - Insurance and loan companies play on security and safety.
• Fashion adverts use desire to sell
• While a cleaning product draws on fears of dirt and bacteria
Pick five adverts and describe how they focus on our needs, fears and aspirations, using the examples above to help you.
Reward and punishment
· Probably the most important persuasive tool in advertising.
• Physical Rewards are offered like - BOGOF, or a cream that makes you look younger.
• Rewards can be psychological though - example Dog food that ‘gives him a healthy coat and gums’. If you don’t buy the food you will be punishing your dog
Pick four adverts and describe how they use reward and punishment to get us to buy goods
• Advertisers play on these feeling to get you to buy their product.
• Example - Insurance and loan companies play on security and safety.
• Fashion adverts use desire to sell
• While a cleaning product draws on fears of dirt and bacteria
Pick five adverts and describe how they focus on our needs, fears and aspirations, using the examples above to help you.
Reward and punishment
· Probably the most important persuasive tool in advertising.
• Physical Rewards are offered like - BOGOF, or a cream that makes you look younger.
• Rewards can be psychological though - example Dog food that ‘gives him a healthy coat and gums’. If you don’t buy the food you will be punishing your dog
Pick four adverts and describe how they use reward and punishment to get us to buy goods
