To conclude-advertsing stereotypes are so powerful beause people want those lifestyles, they want to be like the people in the adverts. In this way they are:
ASPIRATIONAL (people aspire to be like the people in the advert).
Adverts also show people in such a way that they are:
ROLE MODELS (people look to the images in the adverts for clues as to how to be and how to act-this is especially powerful when the adverts feature known celebrities).
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