Friday 12 November 2010

Reprentations of Masculinity in Advertising

Representations of Masculinity
'Masculinity' is a concept that is made up of more rigid stereotypes than femininity. Representations of men across all media tend to focus on the following:
Strength - physical and intellectual
Power
Sexual attractiveness (which may be based on the above)
Physique
Independence (of thought, action)

Todays work-textual analysis 12th November:

How does each advert show men or the idea of men (Tiger Woods, Surf Boarder, BMW Advert etc) and thus communicate the concept of 'masculinity' . Focus on each of the concepts below:

  • Strength
  • Power
  • Sexual attractiveness
  • Physique
  • Independence (of thought and action)

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