Friday 5 November 2010

What is the purpose of advertising?

The purpose of advertising is to promote products and make us want to buy them.

Name 3 recent advertising campaigns that have grabbed your attention. What in particular interested you?

I like the Apple adverts-they look so slick and clean-they really showcase the products and attract me to them.

I like the advert for Virgin airways. It is so well put together, almost like a Bond movie introduction, it makes me think that air travel is glamourous and exciting.

I like some adverts I have recently seen for beer-but I can't remember the name of the beer-so I am not sure if the advert really worked! The adverts were atmospheric and enticing.

Did you purchase the product?

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